The Quiet Hero of Instagram

Hi friends 👋

Welcome to this week’s instalment of The Midmod Corner.

What do you think feels better?

Owning a product that nobody else has… or owning one that’s seen in all the top interior design content?

I can’t help with the first one. But I can definitely give you a suggestion or two for the second.

It’s Thursday! Let’s boogie!

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🗞️ The Story

Legend has it that in 1967, Italian designer Giancarlo Mattioli conceived the Nesso Lamp for Artemide, drawing inspiration from the curves of a beautiful Italian woman's belly button, which Italians poetically refer to as "l'ombelico di una bella donna". Much like other enduring Italian designs such as Vespa scooters, Smeg refrigerators, and the Alfonso Bialetti Moka Pot, the Nesso Lamp has remained in production by Artemide for over 40 years.

Belonging to the esteemed 'Modern Classics' reissued line, the Nesso lamp was a pioneering feat of ABS thermoplastic injection-molding upon its debut, bringing industrial materials and methods into home and office environments. With a dash of color and a design inspired by nature, Nesso embodies the visionary identity of Artemide.

As furniture trends continue to embrace design aesthetics from past eras such as Mid-Century Modern and iconic Scandinavian lighting, it's no wonder that Italian modular design has also surged in popularity. In today's Gen-Z and Millennial homes showcased across Instagram, carefully curated corners adorned with houseplants reign supreme.

What's evident is that the Nesso Lamp has firmly established itself in the retro-eclectic paradises of these youthful homes, becoming a design staple that remains consistent across all these spaces. Its iconic curves make it a true collectible, an expressive statement piece of internationally acclaimed caliber and fame.

🌐 Around The Web

The Vault: Herman Miller is kicking off its 2024 poster release slate with a bang by presenting a quintet of classic designs from its deep archives. The designs — which span from the ’60s to the ’80s — provide a colorful peek into Herman Miller’s graphical history. (link)

Product Pick: Rectangular mirrors are so passé. ferm LIVING is a Danish brand creating organic-shaped mirrors inspired by free-flowing movements of water. The mirrors invites open and fluid forms into your home, turning the functional mirror into a decorative wall piece. (link)^*

Frank Lloyd Wright Reimagined: Explore the essence of Frank Lloyd Wright's organic architecture reimagined as materials. From textiles, wallcoverings, and custom materials, discover how this unique collection pays homage to Wright's visionary designs (link)

^*This is an affiliate link.

🏡 Buy It For The Architecture